Arguably the world's greatest capitalism simulator!
Hyper Hippo's game, AdVenture Capitalist, was launched in January of 2015 and has been creating
great memories for customers ever since. The company was formed from by Pascale Audette and
Lance Priebe, who was a co-founder for the hugely popular game from Disney, Club Penguin.
Hyper Hippo was looking for a new way to get AdVenture Capitalist in front of audiences and
partnered with Opera Event to incorporate new initiatives such as influencer content and TikTok
into their digital media strategy. In a world where gaming doesn't usually perform well on TikTok,
Hyper Hippo needed a fresh way in.
Simply put, to make TikTok work well. Optimization included five videos, using the Opera Event
concept/element model to understand what was appealing to the audience.
"The IPM with Opera Event's videos were 164% higher than our previous creatives. Our CPI's
dropped by 50% which allowed us to increase our spend 3x on TikTok."
Senior Marketing for Hyper Hippo
Thank You for Contacting Us About IGC
You should have received a confirmation email, we will be in touch soon!