Adventure Capitalist logo image

Arguably the world's greatest capitalism simulator!

Background

Hyper Hippo's game, AdVenture Capitalist, was launched in January of 2015 and has been creating great memories for customers ever since. The company was formed from by Pascale Audette and Lance Priebe, who was a co-founder for the hugely popular game from Disney, Club Penguin.

Challenge

Hyper Hippo was looking for a new way to get AdVenture Capitalist in front of audiences and partnered with Opera Event to incorporate new initiatives such as influencer content and TikTok into their digital media strategy. In a world where gaming doesn't usually perform well on TikTok, Hyper Hippo needed a fresh way in.

The Goal

Simply put, to make TikTok work well. Optimization included five videos, using the Opera Event concept/element model to understand what was appealing to the audience.

Results

IPM image

164%

IPM
CPI logo image

50%

CPI
Networks image

7

Channels
Videos image

10

Videos

Feedback

"The IPM with Opera Event's videos were 164% higher than our previous creatives. Our CPI's dropped by 50% which allowed us to increase our spend 3x on TikTok."
Chris Koziak
Senior Marketing for Hyper Hippo

Video

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