Pixery Labs is the creative genius behind Funimate, a video editing app that allows users to become
the star of their own content. The unique app has taken mobile by storm for over a decade, with
25 million downloads and a cumulative 4.65/5 app store rating and 1.5m reviews! In a mobile world that
evolves almost weekly, Funimate has found staying power that is the envy of the mobile community.
Pixery wanted to expand the number of UA channels and the approaches with new creative techniques
to further expand their acquisition strategy. Opera Event introduced using influencers in an authentic
fashion to create platform specific content. This was an opportunity to market the app the way influencers
and audiences actually use it.
Opera Event wanted to utilize the influencer content model to demonstrate the fun and ease of use of the app in a natural way. Setting up the
ad to feel like a referral or recommendation from a peer. To display people using the app exactly how
audiences do in a way that is scalable and stays fresh.
"IGC video creatives from Opera Event increased CTR by 70% and decreased the CPI by 50%, and we would
highly recommend it to optimize your video ad spend."
Performance Marketing Mgr, Pixery
Thank You for Contacting Us About IGC
You should have received a confirmation email, we will be in touch soon!